煲劇學賺錢!《GIRLBOSS》教你6招由KOL變億萬身家CEO

Yufi Yip

現今世代,真假KOL(key opinion leader)橫行,自己就最好的商品,好好經營自己就是賺錢、名利雙收的最好方法!美國網購品牌Nasty Gal的創辦人Sophia Amoruso就是一個好例子。

GIRL BOSS
▲Sophia Amoruso被喻為「KOL始祖」。


Sophia Amoruso由一個曾偷竊的「Nasty Gal」,後來在2006年22歲時於eBay賣撿來的二手衣物起家,她曾經把一件8美元買進的二手CHANEL Jacket以1000美元賣出,到27歲時成功創立時尚品牌「Nasty Gal」,定位為性感不羈,迎合年輕女性追求的個性裝扮潮流,不久她就成為了收入逾億美金的CEO。Sophia Amoruso把自己的故事寫成自傳《#GIRLBOSS》(女波士)

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Netflix今年將《#GIRLBOSS》(女波士)改編成同名電視劇,除了邀請Sophia Amoruso親自監製外,更由金像影后Charlize Theron、《完美巨星幫》(Pitch Perfect)編劇Kay Cannon、《心蹤罪》(Dark Places)製作人Beth Kono、《單身又如何》(How to be single)導演Christian Ditter等人共同擔任執行製作。

 

Thank you @charlizeafrica for choosing to play and produce flawed female characters. Proud to be one.

A post shared by Sophia Amoruso (@sophiaamoruso) on

▲左起:女主角Brittany Robertson、Sophia Amoruso、Charlize Theron

 

Thank you @kaykaycannon for creating, writing, and producing such an amazing series. I had no idea how I'd feel when this week came around - thoughts have ranged from "public clown" to "immortal legacy" and everything in between. Reporters like to ask if some of the more salacious things will be depicted on later seasons (should we be so lucky) and I like to respond that fiction has already been told about me, so why the fuck not keep embellishing? I've learned a lot, albeit extremely publicly, and hope to share it all with those who choose to give me the benefit of the doubt. Thank you to Kay, the writers of @girlbossnetflix, and @christianditter our incredible director. Join me this Friday to laugh at the last ten years of my life. Lord knows I will be. Soggy humblebrag victory lap complete. Love, 🤡

A post shared by Sophia Amoruso (@sophiaamoruso) on

▲左起:Sophia Amoruso、Kay Cannon


《GIRLBOSS》在4月21日全球開播,在首播前一日三位真.Girl boss-Sophia Amoruso、編劇Kay Cannon、女主角Brittany Robertson一同現身說法,剖析要成為一個真正「Girl boss」 的精神與特質!

在訪談中,Sophia Amoruso認為Girl boss需要有以下三大特點:

1)堅強
2)聰明
3)
有韌性

Kay Cannon則認為也要具備以下三大性格:

1)有主見
2)自信
3)相當難搞

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編劇凱卡農Kay Cannon認為「有主見、自信且相當難搞」的個性相當重要;女主角也補充,這角色是不會一直不自覺地說「對不起」或是因為「做自己」而道歉。

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